SmartCart Privacy Policy

This Privacy Policy describes how SmartCart collect, use, process, and disclose your personal data through the SmartCart website, mobile application, and related services (collectively, the "Platform").

By visiting or using the Platform, you expressly agree to be bound by the terms of this Privacy Policy and the applicable Terms of Use. If you do not agree, please do not use or access our Platform.

1. Collection of Your Information

We collect various types of information when you interact with our Platform:

A. Information You Provide Directly

This includes data you voluntarily share with us when you register an account, purchase products, contact customer support, or participate in promotions. This may include:

Category	Examples of Data Collected
Identity Data	Name, date of birth, gender, profile picture.
Contact Data	Email address, phone number, shipping and billing addresses.
Financial Data	Credit/debit card details (encrypted and processed by secure payment gateways), bank account information, and UPI details.
KYC/Mandatory Data	PAN, GST number, or other government-issued ID proof, only as required for specific legal or commercial purposes (e.g., credit services, seller verification).
Correspondence Data	Information contained in chat logs, emails, customer support tickets, and product reviews.

B. Information We Collect Automatically

When you use the Platform, we automatically collect certain data to improve your experience and service quality:

Category	Examples of Data Collected
Usage Data	IP address, operating system, browser type, referring/exit pages, unique device identifiers, and clickstream data.
Location Data	Location information based on your IP address or, with your consent, your mobile device's GPS data (used for delivery and service customization).
Transaction Data	Details of your purchases, order history, payment method, and amount spent.
Cookie/Tracking Data	Information collected via cookies, web beacons, and other similar technologies (see Section 5 below).

2. Use of Your Personal Data (Purpose of Collection)

We use your personal data for the following key purposes:

• To Provide Services: To fulfill and manage your orders, process payments, facilitate delivery, and manage returns/exchanges.
• Account Management: To create, maintain, and manage your SmartCart account, including verification of your identity.
• Customer Support: To resolve disputes, troubleshoot problems, and respond to your queries and requests.
• Platform Improvement: To analyze data, conduct market research, customize your experience, and improve the functionality, design, and content of our Platform.
• Marketing and Promotions: To inform you about online and offline offers, products, services, and updates tailored to your interests, unless you opt-out.
• Safety and Security: To detect and protect us against error, fraud, criminal activity, and other security risks.
• Legal Compliance: To comply with legal obligations, enforce our Terms of Use, and respond to court orders or legal process.

  3. Sharing and Disclosure of Information

  We may share or disclose your personal data with the following entities only when necessary for the purposes outlined above:

  • Affiliates and Group Companies: We may share information internally with our group companies and affiliates for data analysis, business development, and providing joint services.
  • Sellers and Service Providers: We share necessary data (like name, address, and contact information) with sellers, logistics partners, and delivery agents to process and fulfill your orders.
  • Payment Processors: We share encrypted financial data with trusted third-party payment gateways and service providers to facilitate secure payment processing.
  • Business Partners: We may share data with partners for credit services, insurance products, or promotional co-branding, but only with your consent or explicit request.
  • Legal and Regulatory Authorities: We may disclose your data if required by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal processes, or to enforce our policies.
  • Third-Party Analytics: We share data with third-party analytical tools (like Google Analytics) to help us understand user behavior and improve the Platform.

  We will not disclose your Sensitive Personal Data (such as financial or KYC details) to unrelated third parties for their marketing or advertising purposes without your explicit consent.

  4. Your Choices and Rights

  You have the following rights regarding your personal data:

  • Opt-Out of Marketing: You can opt-out of receiving non-essential (promotional, marketing-related) communications from us by following the unsubscribe instructions in the email or by contacting our Grievance Officer.
  • Access and Correction: You have the right to review and update the personal data you have provided to us in your account profile.
  • Withdrawal of Consent: You have the right to withdraw your consent to the processing of your personal data at any time. However, withdrawing consent may limit or prevent your access to certain services.
  • Data Portability and Erasure: You may request access to your data or request deletion of your account/data, subject to our legal obligations for data retention.

  5. Cookies and Tracking Technologies

  We use data collection devices such as "cookies" on certain pages of the Platform.

  • Cookies are small files placed on your hard drive that assist us in providing services like remembering your login, measuring promotional effectiveness, and promoting trust and safety.
  • We use both session cookies (which are temporary and expire after you close your browser) and persistent cookies (which remain on your device for a set period).
  • You are free to decline our cookies if your browser permits, although this may interfere with your use of the Platform and its features.

  6. Security Practices and Retention

  • We adopt reasonable security practices and procedures to protect your personal data from unauthorized access, damage, use, modification, disclosure, or impairment.
  • Whenever you change or access your account information, we offer the use of a secure server.
  • We retain your personal data for a period no longer than is required for the purpose for which it was collected or as required under applicable laws. We may, however, retain data related to you if we believe it may be necessary to prevent fraud or future abuse or for other legitimate purposes.

  7. Third-Party Links

  Our Platform may link to other websites that may collect personally identifiable information about you. SmartCart is not responsible for the privacy practices or the content of those linked websites.